Digital Marketing Solutions for Your Industry
Landscaping and Lawn Care Equipment & Service Providers
Landscaping and lawn care equipment & service providers know the Internet is a game changer when it comes to generating leads and sales. The Internet expands the reach of any agriculture manufacturer and those who use their equipment, allowing them to reach new customers, improve engagement, and convert leads into customers.
The farm and agricultural equipment industry is one of a handful of industries where investments in equipment and machinery typically come at a high cost. Consequently, marketing any company in this niche comes with unique challenges and strategies. As such, you need a proven partner with knowledge and experience in this niche.
Digital marketing trends on social channels, and even in stores, are changing the way the beauty industry interacts with and lures consumers. In this new, digital-first age, consumers are increasingly inclined to shop for clothes and accessories online, knowing they can easily return purchased products if they’re unsatisfied. Cosmetics and beauty products may seem like a whole different ball game, but there are some leaders in the industry proving that wrong. With a strong marketing and PR strategy – including creative collaborations with influencers – consumers are just as likely to shop for beauty products online and conversely, digital media can be used to attract them to stores.
Home Service Providers
Whether it’s pool cleaning, roofing, plumbing, air conditioning, garage door repair or window replacement, all home service providers want to be listed first when it comes to search engines. Can your customers find you quickly and easily? Are you using social media to its fullest potential? Could your analytics be working even harder for you? How can you tell if your ad spend is working effectively? Are you wasting marketing dollars by advertising in remote regions where you simply can’t service. Focusing on targeted marketing leveraging various social media and community sites like Yelp, HomeAdvisor, Angie’s List and even Craigslist can be effective. Developing a digital marketing
strategy can be cost effective and generate tremendous ROI.
Sports & Entertainment
Marketing has transformed sports at the professional, collegiate and local levels into an Industry of Sports Entertainment that generates hundreds of billions of dollars, has global reach, and serves all types of customers/fans who expect content and interaction anytime and anywhere to satisfy their increasing and diverse needs. Sports and sports marketing will continue to evolve and advance in the next 10-15 years, adapting to shifts and changes in demographics, consumer behavior, the economy, technology and culture, and aligning to better serve a variety of stake-holders, such as customers, players, employees, partners, corporations, and communities, both local and larger. A panel of leading experts with decades of diverse experience in sports business, marketing, and technology at the professional, collegiate and community levels test to the fact that digital marketing is an integral part of sports and entertainment. Having a clear strategy on how to use it as a promotion tool is critical.
Community Based Organizations
Many nonprofit organizations struggle with defining and executing an Inbound Marketing strategy. Whether underfunded, or understaffed, their efforts often boil down to sporadic, “random acts of marketing”. It’s important that these organizations understand that with some strategic planning, they can greatly improve the results of their efforts, without drastically increasing the cost. With the advent of digital marketing in particular as it relates to social media platforms, services such as ours can bring a huge advantage to small community based organizations in fundraising and event promotions.