Building A Social Media Presence
What is the Potential of Your Social Media Presence?
To truly grasp the potential of social media and harness the power of facebook marketing – and know what’s working and what isn’t – leaves many business managers frustrated. Some depend on an internal department to try to figure it out and others simply ignore it. The smart ones outsource the task to consultants with expertise in the subject matter. One thing is for sure: it’s definitely not an exact science, but if you understand the indicators and know what trends to look for, you're definitely going to be ahead of your competition.
If done correctly, leveraging social media platforms can be one of the cheapest forms of marketing available, and the ROI it can provide to a business can be the silver lining determining it's relevance and ultimately, longevity. Recent research from summer 2019 reported that 81% of the US population has at least one social media profile, and over half have two or more. That's over 260 million potential screens & branding opportunities. Of course, your niche market will be smaller, however, no matter which social media sites you decide to invest in, you have a high chance of reaching customers that you may not have reached otherwise! A Pew Research report from June 2019 stated that "In contrast to the largely stationary internet of the early 2000s, Americans today are increasingly connected to the world of digital information while “on the go” via smartphones and other mobile devices. Today roughly one-in-five American adults are “smartphone-only” internet users – meaning they own a smartphone but do not have traditional home broadband service."
So, the question remains, "Which social media site will give a business the best bang for the buck"?Facebook, by far, is the number one social media site for business with over 2.41 billion daily active users. It is the most widely used social platform. However, the algorithm used by this and other top platforms like Instagram and Twitter in collaboration with Youtube within the "Googleverse" make mastery of this social media space critical for your company's survival. If you're not taking full advantage of these opportunities to market your goods and services, you're missing it. . . almost completely.
Implementing social media into your business strategy is a continuous trial and error process. It requires a lot of dedication, energy, and resources to align your business offerings with your social media strategy, and, set a path to increased revenue. At Onlinedigs, we help our clients develop a winning strategy to both build and ultimately monetize their social media presence.
If you’re looking for new or better ways to measure activities on your social channels, click the image below to get your free guide on the "6 Ways To Meaningful Social Media Marketing". You need to be able to measure the effectiveness of your methods, and this guide is a start.
We have a solution for you! If you want a free consultation, give us a call at 407-504-0143 or fill out the form here. However you contact us, we’re happy to discuss your needs and look forward to creating a solution for you.